Norita Ja'afar

Chief Executive Officer, iA Solutions

Norita binti Ja'afar is the Chief Executive Officer at iA Solutions, the digital arm of the leading Malaysian consultancy firm, the iA Group. She is a keen promoter of Innovation Lab and Data Analytics whereby she co-create solutions for corporate clients that are particularly in banking, FinTech, healthcare, energy and environment. She is technically sound in the digital sector as she is a certified Conversion Optimizer, a specialist Data Analyst in Digital Marketing.

At the same time, she is also a Director at Hup Seng Industries Sdn Bhd and Head of the Audit Committee Member of the said public listed company for more than 15 years. During the tenure as Board member, the group's revenue grew from RM60mln to over RM300mln currently. The company remains as the largest volume biscuits producer in Malaysia until the present.

Norita Ja'afar was previously the Chief Operating Officer at Malaysian Global Innovation & Creativity Centre (MaGIC), an agency under Ministry of Finance that is mandated to promote global startups & entrepreneurships. During her tenure as COO at MaGIC, over 15,000 entrepreneurs benefits from the programme that was rolled out.

Over the span of 20 years career, she operated an accredited high technology manufacturing company which exported to hypermarkets in Europe and USA. This also includes her experience in heading an international Venture Capital entity focusing on global halal sector. She started her career as a consultant at Arthuer Andersen in 1996 followed as being a Financial Analyst in financial institutions until 2001.

She received her undergraduate degree from The University of Nottingham and a graduate from the University of Bath, both in the field of Economics.

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