growth through innovation

who we are

In 2002, The iA Group, known then as Innovation Associates, was incorporated as a local management and IT consulting firm in Malaysia. Our two founders, Halim Hj Din and Datuk Dr Hamzah Kassim were formerly vice president of Cap Gemini Ernst & Young. Together, they set out to establish a  firm based on the principles of the integrity, professionalism and trust to deliver end-to-end innovative solutions. The company grew rapidly beyond their expectations.

The concept of end-to-end solutions is integral to company philosophy. It encompasses our business strategy of delivering maximum value to clients through our think > build > operate model. Our workforce comprises of various nationalities— each is passionate and ambitious, each is a highly trained, experienced specialist. As committed players with international exposure, they are unbeatable.

As iA reaches across the globe from our home base in Malaysia, we have established offices and more countries are in the pipeline. Back in 2002, as now as always, the core strength of the company is in our integrity, professionalism, trust and above all, passion for partnering innovative solutions.

We are trusted advisors, problems solvers and partners in growth with years of public and corporate experience distilled into knowledge and insight. This is our strength.

Clients call us because they know we deliver. Whether their need is organisational, operational or strategic, we deliver. Whether they need honest objectivity, scrupulous professionalism or sustained collaboration, we deliver. This is our strength.

We have a huge base of innovative resources. We have a large network of global allies. We work with clients to maximise business growth and to create a revolutionary business culture. Our work is measurable, tangible and the resulting change, dramatic to the bottom line.

As partners in growth, we at iA transfer more than information, techniques and technology to our business clients. We partner them in creating productive change in business culture.

Business trust. We have earned it and continue to earn it for at iA, we walk the talk. This is our strength.

we walk the talk

our approach


We provide policy and strategy-based transformation services geared for continuous innovation.

Enabling organisations to enhance operational effectiveness to meet today's dynamic market space.

Linking best practices resources and new idea to engage & build lasting change and empower innovations.



Meet The Founders

En Halim.png

A chartered accountant by profession, Halim Hj Din worked in multinational corporations and international consulting firms for thirty years. For eighteen of those years, he worked in the oil and gas industry where he spent six years in Caltex/Chevron as a board member, responsible for financial management. He left to join the consulting industry.


At Ernst & Young, he became the managing partner of the Consulting Division. When Cap Gemini merged with Ernst & Young Consulting, he rose to become the Vice President of Cap Gemini Ernst & Young Consulting. In 2003, together with two partners, Halim took over the business where it was renamed Innovation Associates. In 2007, Innovation Associated became the iA Group.  

Halim Hj Din

Founder & Group Managing Director

Dato' Doc Hamzah Kassim.png

Having served in senior positions in both the public and private sectors, Dato' Dr Hamzah has gained strategic insights and extensive experience in various industries. He worked for the government for over eighteen years in various key posts before being appointed Managing Director of PA Consulting Group. Subsequently, he was elected member of the global management group.

Later, as a partner at Ernst & Young, Dato' Dr Hamzah specialised in business and IT transformation, leading several large assignments in Malaysia and the region. With the global merger of Ernst & Young with Cap Gemini, he was appointed Vice President of Cap Gemini Ernst & Young Consulting. Currently, he also serves on several advisory committees in areas of public and business policy.

Datuk Dr Hamzah Kassim

Founder & Chief Executive Officer